Tough economic times have made mergers and acquisitions an attractive business option to gain market share, but there are some key issues business and IT must take into account.
This paper takes a closer look at the impacts of dispersed customer information, as well as the potential benefits of implementing a single-customer view. It presents the approach to achieve a single customer view: building composite applications on a service-oriented architecture (SOA) - an approach that overcomes the complexity and limitations of previous tactics. The paper also provides cross-industry examples of companies that have achieved the benefits of implementing a single customer view.
Composite Software Construction - The goal of this book is start by understanding today's software construction processes and technologies and explore why and how it should be evolved to support core composition mechanisms.